The WACC of Shandong Publishing & Media Co Ltd (601019.SS) is 7.8%.
| Range | Selected | |
| Cost of equity | 6.80% - 9.00% | 7.90% |
| Tax rate | 0.50% - 5.60% | 3.05% |
| Cost of debt | 5.00% - 5.00% | 5.00% |
| WACC | 6.7% - 8.9% | 7.8% |
| Category | Low | High |
| Long-term bond rate | 2.7% | 3.2% |
| Equity market risk premium | 6.1% | 7.1% |
| Adjusted beta | 0.67 | 0.74 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 6.80% | 9.00% |
| Tax rate | 0.50% | 5.60% |
| Debt/Equity ratio | 0.01 | 0.01 |
| Cost of debt | 5.00% | 5.00% |
| After-tax WACC | 6.7% | 8.9% |
| Selected WACC | 7.8% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for 601019.SS:
cost_of_equity (7.90%) = risk_free_rate (2.95%) + equity_risk_premium (6.60%) * adjusted_beta (0.67) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.