The WACC of Adidas AG (ADS.DE) is 8.1%.
| Range | Selected | |
| Cost of equity | 7.50% - 10.60% | 9.05% |
| Tax rate | 25.60% - 29.70% | 27.65% |
| Cost of debt | 4.00% - 4.50% | 4.25% |
| WACC | 6.8% - 9.5% | 8.1% |
| Category | Low | High |
| Long-term bond rate | 2.8% | 3.3% |
| Equity market risk premium | 5.1% | 6.1% |
| Adjusted beta | 0.92 | 1.12 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.50% | 10.60% |
| Tax rate | 25.60% | 29.70% |
| Debt/Equity ratio | 0.18 | 0.18 |
| Cost of debt | 4.00% | 4.50% |
| After-tax WACC | 6.8% | 9.5% |
| Selected WACC | 8.1% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for ADS.DE:
cost_of_equity (9.05%) = risk_free_rate (3.05%) + equity_risk_premium (5.60%) * adjusted_beta (0.92) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.