The Discounted Cash Flow (DCF) valuation of Blue Apron Holdings, Inc. (APRN) is (123.00) USD. With the latest stock price at 12.99 USD, the upside of Blue Apron Holdings, Inc. based on DCF is -1046.9%.
Based on the latest price of 12.99 USD and our DCF valuation, Blue Apron Holdings, Inc. (APRN) is a sell. selling APRN stocks now will result in a potential gain of 1046.9%.
Note: valuation result may not be accurate due to the company's negative earnings.
| Range | Selected | |
| WACC / Discount Rate | 6.6% - 9.5% | 8.1% |
| Long-term Growth Rate | 3.0% - 5.0% | 4.0% |
| Fair Price | (306.45) - (79.07) | (123.00) |
| Upside | -2459.1% - -708.7% | -1046.9% |