Is Ardagh a buy or a sell?
The Discounted Cash Flow (DCF) valuation of Ardagh Group SA (ARD) is 18.23 USD. With the latest stock price at 24.75 USD, the upside of Ardagh Group SA based on DCF is -26.3%. This means that Ardagh is a sell according to the DCF valuation model.
| Range | Selected | |
| WACC / Discount Rate | 5.5% - 8.5% | 7.0% |
| Long-term Growth Rate | 0.5% - 1.5% | 1.0% |
| Fair Price | 7.68 - 39.15 | 18.23 |
| Upside | -69.0% - 58.2% | -26.3% |