As of 2026-06-16, the Intrinsic Value of Hugo Boss AG (BOSS.DE) is 50.42 EUR. This BOSS.DE valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 39.50 EUR, the upside of Hugo Boss AG is 27.70%.
The range of the Intrinsic Value is 38.22 - 71.76 EUR
Based on its market price of 39.50 EUR and our intrinsic valuation, Hugo Boss AG (BOSS.DE) is undervalued by 27.70%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 38.22 - 71.76 | 50.42 | 27.7% |
| DCF (Growth 10y) | 46.70 - 84.29 | 60.44 | 53.0% |
| DCF (EBITDA 5y) | 50.18 - 68.51 | 56.91 | 44.1% |
| DCF (EBITDA 10y) | 55.89 - 79.43 | 64.98 | 64.5% |
| Fair Value | 82.20 - 82.20 | 82.20 | 108.11% |
| P/E | 44.32 - 52.52 | 48.53 | 22.9% |
| EV/EBITDA | 24.99 - 73.65 | 49.30 | 24.8% |
| EPV | 66.42 - 96.72 | 81.57 | 106.5% |
| DDM - Stable | 24.08 - 53.73 | 38.91 | -1.5% |
| DDM - Multi | 29.27 - 53.36 | 38.05 | -3.7% |
| Market Cap (mil) | 2,780.80 |
| Beta | 0.49 |
| Outstanding shares (mil) | 70.40 |
| Enterprise Value (mil) | 3,632.80 |
| Market risk premium | 5.10% |
| Cost of Equity | 8.53% |
| Cost of Debt | 4.25% |
| WACC | 6.94% |