As of 2026-10-14, the Intrinsic Value of Clorox Co (CLX) is 100.80 USD. This Clorox valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 84.45 USD, the upside of Clorox Co is 19.40%.
The range of the Intrinsic Value is 61.54 - 201.60 USD
Based on its market price of 84.45 USD and our intrinsic valuation, Clorox Co (CLX) is undervalued by 19.40%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 61.54 - 201.60 | 100.80 | 19.4% |
| DCF (Growth 10y) | 73.01 - 211.17 | 112.02 | 32.6% |
| DCF (EBITDA 5y) | 51.96 - 78.29 | 62.40 | -26.1% |
| DCF (EBITDA 10y) | 64.12 - 95.62 | 76.92 | -8.9% |
| Fair Value | 121.36 - 121.36 | 121.36 | 43.71% |
| P/E | 83.11 - 97.09 | 87.11 | 3.1% |
| EV/EBITDA | 44.57 - 68.44 | 52.86 | -37.4% |
| EPV | 52.63 - 81.51 | 67.07 | -20.6% |
| DDM - Stable | 44.74 - 127.60 | 86.17 | 2.0% |
| DDM - Multi | 66.03 - 131.32 | 86.41 | 2.3% |
| Market Cap (mil) | 10,211.69 |
| Beta | 0.62 |
| Outstanding shares (mil) | 120.92 |
| Enterprise Value (mil) | 15,136.69 |
| Market risk premium | 4.60% |
| Cost of Equity | 7.51% |
| Cost of Debt | 4.50% |
| WACC | 6.14% |