The WACC of Phoenix New Media Ltd (FENG) is 6.1%.
| Range | Selected | |
| Cost of equity | 5.50% - 9.90% | 7.70% |
| Tax rate | 6.60% - 16.90% | 11.75% |
| Cost of debt | 5.00% - 5.00% | 5.00% |
| WACC | 5.1% - 7.0% | 6.1% |
| Category | Low | High |
| Long-term bond rate | 2.6% | 3.1% |
| Equity market risk premium | 4.2% | 5.2% |
| Adjusted beta | 0.34 | 0.93 |
| Additional risk adjustments | 1.5% | 2.0% |
| Cost of equity | 5.50% | 9.90% |
| Tax rate | 6.60% | 16.90% |
| Debt/Equity ratio | 1 | 1 |
| Cost of debt | 5.00% | 5.00% |
| After-tax WACC | 5.1% | 7.0% |
| Selected WACC | 6.1% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for FENG:
cost_of_equity (7.70%) = risk_free_rate (2.85%) + equity_risk_premium (4.70%) * adjusted_beta (0.34) + risk_adjustments (1.75%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.