Is FRAN.L a buy or a sell?
The Discounted Cash Flow (DCF) valuation of Franchise Brands PLC (FRAN.L) is 66.94 GBP. With the latest stock price at 137.50 GBP, the upside of Franchise Brands PLC based on DCF is -51.3%. This means that FRAN.L is a sell according to the DCF valuation model.
| Range | Selected | |
| WACC / Discount Rate | 6.0% - 17.8% | 11.9% |
| Long-term Growth Rate | 3.0% - 5.0% | 4.0% |
| Fair Price | 18.11 - 819.23 | 66.94 |
| Upside | -86.8% - 495.8% | -51.3% |