The Discounted Cash Flow (DCF) valuation of Guess? Inc (GES) is 15.75 USD. With the latest stock price at 13.22 USD, the upside of Guess? Inc based on DCF is 19.1%.

Is GES a buy or a sell?

Based on the latest price of 13.22 USD and our DCF valuation, Guess? Inc (GES) is a buy. Buying GES stocks now will result in a potential gain of 19.1%.

	Range	Selected
WACC / Discount Rate	5.4% - 8.1%	6.8%
Long-term Growth Rate	0.5% - 1.5%	1.0%
Fair Price	10.19 - 26.52	15.75
Upside	-22.9% - 100.6%	19.1%

13.22 USD

Stock Price

15.75 USD

Fair Price

REVENUE & EXPENSES

CAPEX

D&A

WORKING CAPITAL

TERMINAL VALUE

GES DCF Valuation: Revenue & Expenses Forecast

(USD in millions)		Projections

	02-2025	02-2026	02-2027	02-2028	02-2029	02-2030

Revenue	2,995	3,205	3,305	3,386	3,587	3,658
% Growth	8%	7%	3%	2%	6%	2%

Cost of goods sold	(1,694)	(1,813)	(1,870)	(1,915)	(2,029)	(2,069)
% of Revenue	57%	57%	57%	57%	57%	57%

Selling, G&A expenses	(1,130)	(1,209)	(1,247)	(1,277)	(1,353)	(1,380)
% of Revenue	38%	38%	38%	38%	38%	38%

Research & Development	0	0	0	0	0	0
% of Revenue	0%	0%	0%	0%	0%	0%

Net interest & other expenses	(91)	(97)	(100)	(103)	(109)	(111)
% of Revenue	3%	3%	3%	3%	3%	3%

Tax expense	(10)	(10)	(11)	(11)	(12)	(12)
Tax rate	12%	12%	12%	12%	12%	12%

Net profit	71	76	78	80	85	86
% Margin	2%	2%	2%	2%	2%	2%