The WACC of Goodyear Tire & Rubber Co (GT) is 6.0%.
| Range | Selected | |
| Cost of equity | 8.50% - 11.50% | 10.00% |
| Tax rate | 32.40% - 49.40% | 40.90% |
| Cost of debt | 6.10% - 9.10% | 7.60% |
| WACC | 5.4% - 6.6% | 6.0% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 1.01 | 1.18 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 8.50% | 11.50% |
| Tax rate | 32.40% | 49.40% |
| Debt/Equity ratio | 2.51 | 2.51 |
| Cost of debt | 6.10% | 9.10% |
| After-tax WACC | 5.4% | 6.6% |
| Selected WACC | 6.0% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for GT:
cost_of_equity (10.00%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (1.01) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.