INUV Fair Value
What is the fair value of INUV?
As of 2025-07-09, the Fair Value of Inuvo Inc (INUV) is -1.85 USD. This value is based on the Peter Lynch's Fair Value formula. With the current market price of 4.92 USD, the upside of Inuvo Inc is -137.5%.
Is INUV a good investment?
With the market price of 4.92 USD and our fair value calculation, Inuvo Inc (INUV) is not a good investment. Investing in INUV stocks now will result in a potential loss of 137.5%.
Note: valuation result may not be accurate due to the company's negative EPS.
Peter Lynch's formula is:
The earnings growth rate we use in the formula is the average growth rate of net income/earnings over the last 5 years. If the average growth rate is smaller than 5%, we set it to 5%. If it is larger than 25%, we set it to 25%. If the TTM EPS is negative, Peter Lynch Fair Value's result can be unreliable.
| Historical Earnings | ||||||
| 12-2020 | 12-2021 | 12-2022 | 12-2023 | 12-2024 | 5Y Avg | |
| Net income | -7.3 | -7.6 | -13.11 | -10.39 | -5.76 | -9 |
| YoY growth | -62.6% | -4.1% | -72.5% | 20.8% | 44.5% | -14.8% |
| Market Cap (mil) | EPS | Fair Value | Upside | ||
| a | |||||
Inuvo Inc | 65 | -0.4 | -1.85 | -137.5% | |
| Park City Group Inc | 178 | 0.3 | 7.69 | -21.6% | |
| Cheetah Mobile Inc | 143 | 43.9 | 30.65 | 557.8% | |
| Zoomd Technologies Ltd | 153 | 0.1 | 4.5 | 192.3% | |
| Dmg Blockchain Solutions Inc | 58 | -0.1 | -0.46 | -261% | |
| NetSol Technologies Inc | 39 | 0 | 0.11 | -96.6% | |
| Issuer Direct Corp | 37 | -0.3 | -8.62 | -189.3% | |
| Market Cap (mil) | 65 |
| P/E | - |
| Forward P/E | - |
| EPS | -0.37 |
| Avg earnings growth rate | -14.8% |
| TTM earnings | -5 |
Peter Lynch is one of the most legendary investors/fund managers of all time. His philosophy for stock investing is very simple and straightforward: he invests in stocks that are undervalued, meaning its P/E is less than or equal to its earnings growth rate. He believes that if a stock is trading at its fair value, the PEG ratio, which was also invented by him, should be 1.
Therefore, his formula to determine a company's fair value is:
Peter Lynch Fair Value = Earnings Growth Rate * EPS * PEG
PEG is set to 1 so we can ignore it in the calculation. Based on the formula, if the earnings growth rate of a company is 15%, Peter Lynch is willing to buy its share up to P/E = 15.