Is Kraft a buy or a sell?
The Discounted Cash Flow (DCF) valuation of Kraft Heinz Co (KHC) is 30.99 USD. With the latest stock price at 30.23 USD, the upside of Kraft Heinz Co based on DCF is 2.5%. This means that Kraft is a buy according to the DCF valuation model.
| Range | Selected | |
| WACC / Discount Rate | 4.3% - 5.3% | 4.8% |
| Long-term Growth Rate | 1.0% - 3.0% | 2.0% |
| Fair Price | 15.73 - 83.26 | 30.99 |
| Upside | -48.0% - 175.4% | 2.5% |