MOHO
Ecmoho Ltd
Price:  
0.10 
USD
Volume:  
55,110,500.00
China | Internet & Direct Marketing Retail
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MOHO WACC - Weighted Average Cost of Capital

The WACC of Ecmoho Ltd (MOHO) is 7.5%.

The Cost of Equity of Ecmoho Ltd (MOHO) is 7.05%.
The Cost of Debt of Ecmoho Ltd (MOHO) is 8.20%.

Range Selected
Cost of equity 5.70% - 8.40% 7.05%
Tax rate 4.40% - 5.40% 4.90%
Cost of debt 7.00% - 9.40% 8.20%
WACC 6.2% - 8.7% 7.5%
WACC

MOHO WACC calculation

Category Low High
Long-term bond rate 3.2% 3.7%
Equity market risk premium 4.2% 5.2%
Adjusted beta 0.59 0.82
Additional risk adjustments 0.0% 0.5%
Cost of equity 5.70% 8.40%
Tax rate 4.40% 5.40%
Debt/Equity ratio 1.23 1.23
Cost of debt 7.00% 9.40%
After-tax WACC 6.2% 8.7%
Selected WACC 7.5%

MOHO's CAPM model and how its cost of Equity is calculated

The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.

This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.

Here’s how we figure out the cost of equity for MOHO:

cost_of_equity (7.05%) = risk_free_rate (3.45%) + equity_risk_premium (4.70%) * adjusted_beta (0.59) + risk_adjustments (0.25%)

We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.