The Discounted Cash Flow (DCF) valuation of Brighton Pier Group PLC (PIER.L) is (278.19) GBP. With the latest stock price at 11.50 GBP, the upside of Brighton Pier Group PLC based on DCF is -2519.0%.
Based on the latest price of 11.50 GBP and our DCF valuation, Brighton Pier Group PLC (PIER.L) is a sell. selling PIER.L stocks now will result in a potential gain of 2519.0%.
Note: valuation result may not be accurate due to the company's negative earnings.
| Range | Selected | |
| WACC / Discount Rate | 3.8% - 19.4% | 11.6% |
| Long-term Growth Rate | 3.0% - 3.5% | 3.3% |
| Fair Price | (5,987.72) - (191.77) | (278.19) |
| Upside | -52167.1% - -1767.5% | -2519.0% |