Is PIER.L a buy or a sell?
The Discounted Cash Flow (DCF) valuation of Brighton Pier Group PLC (PIER.L) is (248.96) GBP. With the latest stock price at 18.75 GBP, the upside of Brighton Pier Group PLC based on DCF is -1427.8%. This means that PIER.L is a sell according to the DCF valuation model.
Note: valuation result may not be accurate due to the company's negative earnings.
| Range | Selected | |
| WACC / Discount Rate | 3.9% - 18.0% | 11.0% |
| Long-term Growth Rate | 3.0% - 3.7% | 3.3% |
| Fair Price | (5,049.04) - (169.54) | (248.96) |
| Upside | -27028.2% - -1004.2% | -1427.8% |