As of 2025-07-20, the Intrinsic Value of PROG Holdings Inc (PRG) is 50.57 USD. This PRG valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 28.60 USD, the upside of PROG Holdings Inc is 76.80%.
The range of the Intrinsic Value is 39.88 - 67.90 USD
Based on its market price of 28.60 USD and our intrinsic valuation, PROG Holdings Inc (PRG) is undervalued by 76.80%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 39.88 - 67.90 | 50.57 | 76.8% |
| DCF (Growth 10y) | 44.51 - 72.92 | 55.41 | 93.7% |
| DCF (EBITDA 5y) | 40.01 - 59.29 | 52.45 | 83.4% |
| DCF (EBITDA 10y) | 44.51 - 65.50 | 56.77 | 98.5% |
| Fair Value | 130.11 - 130.11 | 130.11 | 354.94% |
| P/E | 29.93 - 72.34 | 45.92 | 60.6% |
| EV/EBITDA | 42.52 - 553.42 | 283.72 | 892.0% |
| EPV | 974.46 - 1,323.42 | 1,148.94 | 3917.3% |
| DDM - Stable | 34.33 - 73.16 | 53.75 | 87.9% |
| DDM - Multi | 22.47 - 38.73 | 28.57 | -0.1% |
| Market Cap (mil) | 1,154.01 |
| Beta | 1.03 |
| Outstanding shares (mil) | 40.35 |
| Enterprise Value (mil) | 1,534.60 |
| Market risk premium | 4.60% |
| Cost of Equity | 9.01% |
| Cost of Debt | 5.15% |
| WACC | 7.13% |