The WACC of Promotora de Informaciones SA (PRS.MC) is 7.7%.
| Range | Selected | |
| Cost of equity | 10.60% - 14.00% | 12.30% |
| Tax rate | 25.00% - 25.00% | 25.00% |
| Cost of debt | 6.00% - 6.70% | 6.35% |
| WACC | 6.9% - 8.5% | 7.7% |
| Category | Low | High |
| Long-term bond rate | 3.1% | 3.6% |
| Equity market risk premium | 7.4% | 8.4% |
| Adjusted beta | 1.01 | 1.17 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 10.60% | 14.00% |
| Tax rate | 25.00% | 25.00% |
| Debt/Equity ratio | 1.57 | 1.57 |
| Cost of debt | 6.00% | 6.70% |
| After-tax WACC | 6.9% | 8.5% |
| Selected WACC | 7.7% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for PRS.MC:
cost_of_equity (12.30%) = risk_free_rate (3.35%) + equity_risk_premium (7.90%) * adjusted_beta (1.01) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.