The WACC of Puma SE (PUM.DE) is 7.5%.
| Range | Selected | |
| Cost of equity | 8.10% - 10.80% | 9.45% |
| Tax rate | 24.40% - 24.90% | 24.65% |
| Cost of debt | 4.30% - 5.10% | 4.70% |
| WACC | 6.4% - 8.5% | 7.5% |
| Category | Low | High |
| Long-term bond rate | 2.8% | 3.3% |
| Equity market risk premium | 5.1% | 6.1% |
| Adjusted beta | 1.03 | 1.15 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 8.10% | 10.80% |
| Tax rate | 24.40% | 24.90% |
| Debt/Equity ratio | 0.5 | 0.5 |
| Cost of debt | 4.30% | 5.10% |
| After-tax WACC | 6.4% | 8.5% |
| Selected WACC | 7.5% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for PUM.DE:
cost_of_equity (9.45%) = risk_free_rate (3.05%) + equity_risk_premium (5.60%) * adjusted_beta (1.03) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.