As of 2026-06-15, the Intrinsic Value of Sturm Ruger & Company Inc (RGR) is 18.78 USD. This RGR valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 39.47 USD, the upside of Sturm Ruger & Company Inc is -52.40%.
The range of the Intrinsic Value is 14.60 - 26.67 USD
Based on its market price of 39.47 USD and our intrinsic valuation, Sturm Ruger & Company Inc (RGR) is overvalued by 52.40%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 14.60 - 26.67 | 18.78 | -52.4% |
| DCF (Growth 10y) | 18.60 - 32.09 | 23.31 | -40.9% |
| DCF (EBITDA 5y) | 28.20 - 35.93 | 32.46 | -17.8% |
| DCF (EBITDA 10y) | 29.73 - 39.28 | 34.69 | -12.1% |
| Fair Value | -3.77 - -3.77 | -3.77 | -109.56% |
| P/E | (14.93) - 2.74 | (7.21) | -118.3% |
| EV/EBITDA | 7.89 - 23.83 | 14.28 | -63.8% |
| EPV | 14.60 - 17.67 | 16.14 | -59.1% |
| DDM - Stable | (4.16) - (9.40) | (6.78) | -117.2% |
| DDM - Multi | 8.15 - 14.87 | 10.58 | -73.2% |
| Market Cap (mil) | 629.15 |
| Beta | 0.62 |
| Outstanding shares (mil) | 15.94 |
| Enterprise Value (mil) | 605.40 |
| Market risk premium | 4.60% |
| Cost of Equity | 11.97% |
| Cost of Debt | 5.00% |
| WACC | 7.98% |