Is ROKU a buy or a sell?
The Discounted Cash Flow (DCF) valuation of Roku Inc (ROKU) is 65.84 USD. With the latest stock price at 67.78 USD, the upside of Roku Inc based on DCF is -2.9%. This means that ROKU is a sell according to the DCF valuation model.
| Range | Selected | |
| WACC / Discount Rate | 6.2% - 8.1% | 7.2% |
| Long-term Growth Rate | 3.0% - 5.0% | 4.0% |
| Fair Price | 46.39 - 145.74 | 65.84 |
| Upside | -31.6% - 115.0% | -2.9% |