The Discounted Cash Flow (DCF) valuation of Taboola.com Ltd (TBLA) is 4.46 USD. With the latest stock price at 3.69 USD, the upside of Taboola.com Ltd based on DCF is 20.8%.

Is TBLA a buy or a sell?

Based on the latest price of 3.69 USD and our DCF valuation, Taboola.com Ltd (TBLA) is a buy. Buying TBLA stocks now will result in a potential gain of 20.8%.

	Range	Selected
WACC / Discount Rate	7.5% - 9.7%	8.6%
Long-term Growth Rate	1.0% - 3.0%	2.0%
Fair Price	3.52 - 6.26	4.46
Upside	-4.6% - 69.6%	20.8%

3.69 USD

Stock Price

4.46 USD

Fair Price

REVENUE & EXPENSES

CAPEX

D&A

WORKING CAPITAL

TERMINAL VALUE

TBLA DCF Valuation: Revenue & Expenses Forecast

(USD in millions)		Projections

	12-2024	12-2025	12-2026	12-2027	12-2028	12-2029

Revenue	1,766	1,824	1,982	2,120	2,326	2,462
% Growth	23%	3%	9%	7%	10%	6%

Cost of goods sold	(1,232)	(1,247)	(1,327)	(1,392)	(1,496)	(1,553)
% of Revenue	70%	68%	67%	66%	64%	63%

Selling, G&A expenses	(366)	(378)	(410)	(439)	(482)	(510)
% of Revenue	21%	21%	21%	21%	21%	21%

Research & Development	(142)	(147)	(160)	(171)	(188)	(199)
% of Revenue	8%	8%	8%	8%	8%	8%

Net interest & other expenses	(12)	(12)	(13)	(14)	(16)	(17)
% of Revenue	1%	1%	1%	1%	1%	1%

Tax expense	(18)	(11)	(19)	(28)	(39)	(50)
Tax rate	127%	27%	27%	27%	27%	27%

Net profit	(4)	29	51	76	105	135
% Margin	0%	2%	3%	4%	5%	5%