As of 2026-04-11, the Intrinsic Value of Ulta Beauty Inc (ULTA) is 651.17 USD. This Ulta valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 520.38 USD, the upside of Ulta Beauty Inc is 25.10%.
The range of the Intrinsic Value is 485.52 - 1,025.62 USD
Based on its market price of 520.38 USD and our intrinsic valuation, Ulta Beauty Inc (ULTA) is undervalued by 25.10%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 485.52 - 1,025.62 | 651.17 | 25.1% |
| DCF (Growth 10y) | 600.42 - 1,220.29 | 792.36 | 52.3% |
| DCF (EBITDA 5y) | 409.63 - 576.02 | 447.19 | -14.1% |
| DCF (EBITDA 10y) | 531.41 - 760.33 | 596.04 | 14.5% |
| Fair Value | 650.07 - 650.07 | 650.07 | 24.92% |
| P/E | 343.24 - 546.06 | 440.79 | -15.3% |
| EV/EBITDA | 239.65 - 364.41 | 274.71 | -47.2% |
| EPV | 252.61 - 338.24 | 295.43 | -43.2% |
| DDM - Stable | 216.05 - 629.35 | 422.70 | -18.8% |
| DDM - Multi | 375.06 - 872.09 | 527.20 | 1.3% |
| Market Cap (mil) | 23,084.06 |
| Beta | 0.65 |
| Outstanding shares (mil) | 44.36 |
| Enterprise Value (mil) | 22,722.10 |
| Market risk premium | 4.60% |
| Cost of Equity | 9.07% |
| Cost of Debt | 4.48% |
| WACC | 9.06% |