ULTA
Ulta Beauty Inc
Price:  
476.14 
USD
Volume:  
535,497.00
United States | Specialty Retail
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Ulta Intrinsic Value

12.10 %
Upside

What is the intrinsic value of Ulta?

As of 2025-07-11, the Intrinsic Value of Ulta Beauty Inc (ULTA) is 533.71 USD. This Ulta valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 476.14 USD, the upside of Ulta Beauty Inc is 12.10%.

The range of the Intrinsic Value is 408.21 - 801.16 USD

Is Ulta undervalued or overvalued?

Based on its market price of 476.14 USD and our intrinsic valuation, Ulta Beauty Inc (ULTA) is undervalued by 12.10%.

476.14 USD
Stock Price
533.71 USD
Intrinsic Value
Intrinsic Value Details

Ulta Intrinsic Value - Valuation Summary

Range Selected Upside
a
DCF (Growth 5y) 408.21 - 801.16 533.71 12.1%
DCF (Growth 10y) 476.11 - 888.51 608.84 27.9%
DCF (EBITDA 5y) 281.19 - 351.68 313.72 -34.1%
DCF (EBITDA 10y) 371.23 - 468.55 415.47 -12.7%
Fair Value 660.61 - 660.61 660.61 38.74%
P/E 318.28 - 426.49 367.10 -22.9%
EV/EBITDA (58.70) - 378.00 128.37 -73.0%
EPV 300.77 - 373.74 337.25 -29.2%
DDM - Stable 165.56 - 435.77 300.67 -36.9%
DDM - Multi 195.01 - 414.58 266.93 -43.9%

Ulta Intrinsic Value - Key Valuation Metrics

Market Cap (mil) 21,497.72
Beta 0.67
Outstanding shares (mil) 45.15
Enterprise Value (mil) 21,043.09
Market risk premium 4.60%
Cost of Equity 11.31%
Cost of Debt 7.00%
WACC 8.32%