ULTA
Ulta Beauty Inc
Price:  
473.78 
USD
Volume:  
552,215.00
United States | Specialty Retail
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Ulta Intrinsic Value

10.10 %
Upside

What is the intrinsic value of Ulta?

As of 2025-07-15, the Intrinsic Value of Ulta Beauty Inc (ULTA) is 521.63 USD. This Ulta valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 473.78 USD, the upside of Ulta Beauty Inc is 10.10%.

The range of the Intrinsic Value is 396.43 - 794.25 USD

Is Ulta undervalued or overvalued?

Based on its market price of 473.78 USD and our intrinsic valuation, Ulta Beauty Inc (ULTA) is undervalued by 10.10%.

473.78 USD
Stock Price
521.63 USD
Intrinsic Value
Intrinsic Value Details

Ulta Intrinsic Value - Valuation Summary

Range Selected Upside
a
DCF (Growth 5y) 396.43 - 794.25 521.63 10.1%
DCF (Growth 10y) 461.73 - 880.75 594.68 25.5%
DCF (EBITDA 5y) 277.04 - 351.31 310.54 -34.5%
DCF (EBITDA 10y) 364.40 - 467.62 410.43 -13.4%
Fair Value 660.61 - 660.61 660.61 39.43%
P/E 316.61 - 416.21 358.96 -24.2%
EV/EBITDA (57.78) - 371.91 125.49 -73.5%
EPV 293.87 - 372.26 333.07 -29.7%
DDM - Stable 159.16 - 431.00 295.08 -37.7%
DDM - Multi 185.80 - 409.51 257.63 -45.6%

Ulta Intrinsic Value - Key Valuation Metrics

Market Cap (mil) 21,391.17
Beta 0.68
Outstanding shares (mil) 45.15
Enterprise Value (mil) 20,936.54
Market risk premium 4.60%
Cost of Equity 11.57%
Cost of Debt 7.00%
WACC 8.45%