As of 2026-02-18, the Intrinsic Value of WPP PLC (WPP.L) is 503.80 GBP. This WPP.L valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 263.30 GBP, the upside of WPP PLC is 91.30%.
The range of the Intrinsic Value is 337.73 - 774.81 GBP
Based on its market price of 263.30 GBP and our intrinsic valuation, WPP PLC (WPP.L) is undervalued by 91.30%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 337.73 - 774.81 | 503.80 | 91.3% |
| DCF (Growth 10y) | 409.79 - 855.21 | 579.92 | 120.3% |
| DCF (EBITDA 5y) | 112.58 - 230.68 | 187.37 | -28.8% |
| DCF (EBITDA 10y) | 241.11 - 400.17 | 329.59 | 25.2% |
| Fair Value | 147.28 - 147.28 | 147.28 | -44.06% |
| P/E | 263.92 - 548.86 | 427.84 | 62.5% |
| EV/EBITDA | 123.91 - 335.35 | 257.53 | -2.2% |
| EPV | 611.92 - 993.62 | 802.77 | 204.9% |
| DDM - Stable | 129.26 - 236.40 | 182.83 | -30.6% |
| DDM - Multi | 185.85 - 277.13 | 223.34 | -15.2% |
| Market Cap (mil) | 3,405.71 |
| Beta | 0.13 |
| Outstanding shares (mil) | 12.93 |
| Enterprise Value (mil) | 8,722.71 |
| Market risk premium | 5.98% |
| Cost of Equity | 14.08% |
| Cost of Debt | 5.71% |
| WACC | 7.44% |