AMZN
Amazon.com Inc
Price:  
231.62 
USD
Volume:  
42,613,944.00
United States | Internet & Direct Marketing Retail
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Amazon Intrinsic Value

12.60 %
Upside

What is the intrinsic value of Amazon?

As of 2025-09-18, the Intrinsic Value of Amazon.com Inc (AMZN) is 260.72 USD. This Amazon valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 231.62 USD, the upside of Amazon.com Inc is 12.60%.

The range of the Intrinsic Value is 175.34 - 533.93 USD

Is Amazon undervalued or overvalued?

Based on its market price of 231.62 USD and our intrinsic valuation, Amazon.com Inc (AMZN) is undervalued by 12.60%.

231.62 USD
Stock Price
260.72 USD
Intrinsic Value
Intrinsic Value Details

Amazon Intrinsic Value - Valuation Summary

Range Selected Upside
a
DCF (Growth 5y) 175.34 - 533.93 260.72 12.6%
DCF (Growth 10y) 237.44 - 693.99 346.94 49.8%
DCF (EBITDA 5y) 261.27 - 350.37 305.54 31.9%
DCF (EBITDA 10y) 304.86 - 438.53 367.80 58.8%
Fair Value 165.55 - 165.55 165.55 -28.53%
P/E 160.09 - 233.62 207.50 -10.4%
EV/EBITDA 160.50 - 234.75 197.04 -14.9%
EPV 14.30 - 19.47 16.88 -92.7%
DDM - Stable 65.97 - 265.24 165.60 -28.5%
DDM - Multi 151.65 - 481.27 231.51 -0.0%

Amazon Intrinsic Value - Key Valuation Metrics

Market Cap (mil) 2,470,204.20
Beta 1.37
Outstanding shares (mil) 10,664.90
Enterprise Value (mil) 2,463,181.20
Market risk premium 4.60%
Cost of Equity 8.64%
Cost of Debt 4.25%
WACC 8.49%