AMZN
Amazon.com Inc
Price:  
208.72 
USD
Volume:  
90,747,720.00
United States | Internet & Direct Marketing Retail
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Amazon Intrinsic Value

-1.40 %
Upside

What is the intrinsic value of Amazon?

As of 2026-02-09, the Intrinsic Value of Amazon.com Inc (AMZN) is 205.70 USD. This Amazon valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 208.72 USD, the upside of Amazon.com Inc is -1.40%.

The range of the Intrinsic Value is 146.29 - 357.07 USD

Is Amazon undervalued or overvalued?

Based on its market price of 208.72 USD and our intrinsic valuation, Amazon.com Inc (AMZN) is overvalued by 1.40%.

208.72 USD
Stock Price
205.70 USD
Intrinsic Value
Intrinsic Value Details

Amazon Intrinsic Value - Valuation Summary

Range Selected Upside
a
DCF (Growth 5y) 146.29 - 357.07 205.70 -1.4%
DCF (Growth 10y) 189.48 - 447.69 262.94 26.0%
DCF (EBITDA 5y) 259.15 - 344.91 317.13 51.9%
DCF (EBITDA 10y) 285.37 - 417.42 361.77 73.3%
Fair Value 181.64 - 181.64 181.64 -12.98%
P/E 176.74 - 230.61 205.69 -1.4%
EV/EBITDA 180.70 - 257.19 219.02 4.9%
EPV 19.09 - 25.78 22.44 -89.3%
DDM - Stable 56.83 - 183.31 120.07 -42.5%
DDM - Multi 112.45 - 293.62 164.02 -21.4%

Amazon Intrinsic Value - Key Valuation Metrics

Market Cap (mil) 2,231,258.50
Beta 1.47
Outstanding shares (mil) 10,690.20
Enterprise Value (mil) 2,210,096.50
Market risk premium 4.60%
Cost of Equity 10.26%
Cost of Debt 4.25%
WACC 10.04%