As of 2025-10-28, the Intrinsic Value of Amazon.com Inc (AMZN) is 268.96 USD. This Amazon valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 226.97 USD, the upside of Amazon.com Inc is 18.50%.
The range of the Intrinsic Value is 190.31 - 476.04 USD
Based on its market price of 226.97 USD and our intrinsic valuation, Amazon.com Inc (AMZN) is undervalued by 18.50%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 190.31 - 476.04 | 268.96 | 18.5% |
| DCF (Growth 10y) | 258.90 - 617.70 | 358.28 | 57.9% |
| DCF (EBITDA 5y) | 304.91 - 377.04 | 343.47 | 51.3% |
| DCF (EBITDA 10y) | 354.27 - 461.82 | 408.50 | 80.0% |
| Fair Value | 165.55 - 165.55 | 165.55 | -27.06% |
| P/E | 165.60 - 254.68 | 207.41 | -8.6% |
| EV/EBITDA | 187.74 - 236.27 | 213.63 | -5.9% |
| EPV | 15.07 - 18.81 | 16.94 | -92.5% |
| DDM - Stable | 71.50 - 236.93 | 154.22 | -32.1% |
| DDM - Multi | 166.14 - 427.57 | 239.26 | 5.4% |
| Market Cap (mil) | 2,420,612.20 |
| Beta | 1.30 |
| Outstanding shares (mil) | 10,664.90 |
| Enterprise Value (mil) | 2,413,589.20 |
| Market risk premium | 4.60% |
| Cost of Equity | 8.50% |
| Cost of Debt | 4.25% |
| WACC | 8.35% |