The Discounted Cash Flow (DCF) valuation of ASOS PLC (ASC.L) is (803.64) GBP. With the latest stock price at 235.50 GBP, the upside of ASOS PLC based on DCF is -441.2%.
Based on the latest price of 235.50 GBP and our DCF valuation, ASOS PLC (ASC.L) is a sell. selling ASC.L stocks now will result in a potential gain of 441.2%.
Note: valuation result may not be accurate due to the company's negative earnings.
| Range | Selected | |
| WACC / Discount Rate | 4.3% - 6.9% | 5.6% | 
| Long-term Growth Rate | 3.0% - 4.0% | 3.5% | 
| Fair Price | (2,766.43) - (678.59) | (803.64) | 
| Upside | -1274.7% - -388.1% | -441.2% |