The WACC of ASOS PLC (ASC.L) is 8.5%.
| Range | Selected | |
| Cost of equity | 15.20% - 19.80% | 17.50% |
| Tax rate | 23.00% - 25.20% | 24.10% |
| Cost of debt | 4.50% - 7.00% | 5.75% |
| WACC | 7.1% - 9.8% | 8.5% |
| Category | Low | High |
| Long-term bond rate | 4.0% | 4.5% |
| Equity market risk premium | 6.0% | 7.0% |
| Adjusted beta | 1.88 | 2.12 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 15.20% | 19.80% |
| Tax rate | 23.00% | 25.20% |
| Debt/Equity ratio | 2.18 | 2.18 |
| Cost of debt | 4.50% | 7.00% |
| After-tax WACC | 7.1% | 9.8% |
| Selected WACC | 8.5% | |