The WACC of Bread Financial Holdings Inc (BFH) is 5.8%.
| Range | Selected | |
| Cost of equity | 17.70% - 24.70% | 21.20% |
| Tax rate | 25.00% - 25.90% | 25.45% |
| Cost of debt | 4.00% - 5.10% | 4.55% |
| WACC | 5.0% - 6.6% | 5.8% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 3.01 | 3.54 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 17.70% | 24.70% |
| Tax rate | 25.00% | 25.90% |
| Debt/Equity ratio | 6.3 | 6.3 |
| Cost of debt | 4.00% | 5.10% |
| After-tax WACC | 5.0% | 6.6% |
| Selected WACC | 5.8% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for BFH:
cost_of_equity (21.20%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (3.01) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.