The Discounted Cash Flow (DCF) valuation of Booking Holdings Inc (BKNG) is 4,079.10 USD. With the latest stock price at 4,827.97 USD, the upside of Booking Holdings Inc based on DCF is -15.5%.
Based on the latest price of 4,827.97 USD and our DCF valuation, Booking Holdings Inc (BKNG) is a sell. selling Booking stocks now will result in a potential gain of 15.5%.
| Range | Selected | |
| WACC / Discount Rate | 7.8% - 10.3% | 9.0% |
| Long-term Growth Rate | 3.0% - 5.0% | 4.0% |
| Fair Price | 2,869.45 - 7,280.23 | 4,079.10 |
| Upside | -40.6% - 50.8% | -15.5% |