The WACC of Booking Holdings Inc (BKNG) is 8.0%.
| Range | Selected | |
| Cost of equity | 7.10% - 9.60% | 8.35% |
| Tax rate | 21.20% - 21.90% | 21.55% |
| Cost of debt | 4.00% - 4.90% | 4.45% |
| WACC | 6.8% - 9.2% | 8.0% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.7 | 0.85 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.10% | 9.60% |
| Tax rate | 21.20% | 21.90% |
| Debt/Equity ratio | 0.08 | 0.08 |
| Cost of debt | 4.00% | 4.90% |
| After-tax WACC | 6.8% | 9.2% |
| Selected WACC | 8.0% | |