The WACC of Booking Holdings Inc (BKNG) is 9.0%.
| Range | Selected | |
| Cost of equity | 8.20% - 11.00% | 9.60% |
| Tax rate | 21.20% - 21.90% | 21.55% |
| Cost of debt | 4.80% - 4.90% | 4.85% |
| WACC | 7.8% - 10.3% | 9.0% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.94 | 1.1 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 8.20% | 11.00% |
| Tax rate | 21.20% | 21.90% |
| Debt/Equity ratio | 0.11 | 0.11 |
| Cost of debt | 4.80% | 4.90% |
| After-tax WACC | 7.8% | 10.3% |
| Selected WACC | 9.0% | |