The WACC of Booking Holdings Inc (BKNG) is 9.4%.
| Range | Selected | |
| Cost of equity | 8.90% - 11.20% | 10.05% |
| Tax rate | 20.70% - 21.20% | 20.95% |
| Cost of debt | 4.80% - 5.90% | 5.35% |
| WACC | 8.4% - 10.5% | 9.4% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 1.1 | 1.13 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 8.90% | 11.20% |
| Tax rate | 20.70% | 21.20% |
| Debt/Equity ratio | 0.12 | 0.12 |
| Cost of debt | 4.80% | 5.90% |
| After-tax WACC | 8.4% | 10.5% |
| Selected WACC | 9.4% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for Booking:
cost_of_equity (10.05%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (1.1) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.