Is Booking undervalued or overvalued?

As of 2025-03-17, the Intrinsic Value of Booking Holdings Inc (BKNG) is 3,889.91 USD. This Booking valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 4,465.48 USD, the upside of Booking Holdings Inc is -12.90%. This means that Booking is overvalued by 12.90%.

The range of the Intrinsic Value is 2,755.33 - 6,814.56 USD

	Range	Selected	Upside
a
DCF (Growth 5y)	2,755.33 - 6,814.56	3,889.91	-12.9%
DCF (Growth 10y)	3,413.75 - 8,014.81	4,711.85	5.5%
DCF (EBITDA 5y)	3,146.12 - 4,181.04	3,772.54	-15.5%
DCF (EBITDA 10y)	3,683.18 - 5,150.48	4,480.29	0.3%
Fair Value	4,480.50 - 4,480.50	4,480.50	0.34%
P/E	3,294.06 - 6,104.23	4,174.82	-6.5%
EV/EBITDA	2,729.69 - 3,568.77	3,271.12	-26.7%
EPV	1,543.16 - 2,063.95	1,803.55	-59.6%
DDM - Stable	1,500.04 - 4,728.71	3,114.38	-30.3%
DDM - Multi	2,048.83 - 5,020.29	2,910.17	-34.8%