The WACC of Digital Media Solutions Inc (DMS) is 9.1%.
| Range | Selected | |
| Cost of equity | 68.80% - 100.90% | 84.85% |
| Tax rate | 4.30% - 16.00% | 10.15% |
| Cost of debt | 7.00% - 7.00% | 7.00% |
| WACC | 8.9% - 9.2% | 9.1% |
| Category | Low | High |
| Long-term bond rate | 4.2% | 4.7% |
| Equity market risk premium | 5.0% | 6.0% |
| Adjusted beta | 12.92 | 15.95 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 68.80% | 100.90% |
| Tax rate | 4.30% | 16.00% |
| Debt/Equity ratio | 27.36 | 27.36 |
| Cost of debt | 7.00% | 7.00% |
| After-tax WACC | 8.9% | 9.2% |
| Selected WACC | 9.1% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for DMS:
cost_of_equity (84.85%) = risk_free_rate (4.45%) + equity_risk_premium (5.50%) * adjusted_beta (12.92) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.