The WACC of Fluent Inc (FLNT) is 7.0%.
| Range | Selected | |
| Cost of equity | 6.30% - 8.60% | 7.45% |
| Tax rate | 2.10% - 3.30% | 2.70% |
| Cost of debt | 5.70% - 7.00% | 6.35% |
| WACC | 6.1% - 8.0% | 7.0% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.53 | 0.67 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 6.30% | 8.60% |
| Tax rate | 2.10% | 3.30% |
| Debt/Equity ratio | 0.56 | 0.56 |
| Cost of debt | 5.70% | 7.00% |
| After-tax WACC | 6.1% | 8.0% |
| Selected WACC | 7.0% | |