The Discounted Cash Flow (DCF) valuation of Harley-Davidson Inc (HOG) is 12.86 USD. With the latest stock price at 23.38 USD, the upside of Harley-Davidson Inc based on DCF is -45.0%.
Based on the latest price of 23.38 USD and our DCF valuation, Harley-Davidson Inc (HOG) is a sell. selling HOG stocks now will result in a potential gain of 45.0%.
| Range | Selected | |
| WACC / Discount Rate | 5.2% - 13.8% | 9.5% |
| Long-term Growth Rate | 2.0% - 4.0% | 3.0% |
| Fair Price | (10.06) - 243.56 | 12.86 |
| Upside | -143.0% - 941.7% | -45.0% |