The Discounted Cash Flow (DCF) valuation of Harley-Davidson Inc (HOG) is 29.84 USD. With the latest stock price at 20.42 USD, the upside of Harley-Davidson Inc based on DCF is 46.1%.
Based on the latest price of 20.42 USD and our DCF valuation, Harley-Davidson Inc (HOG) is a buy. buying HOG stocks now will result in a potential gain of 46.1%.
| Range | Selected | |
| WACC / Discount Rate | 4.8% - 9.6% | 7.2% |
| Long-term Growth Rate | 2.0% - 4.0% | 3.0% |
| Fair Price | 5.08 - 259.44 | 29.84 |
| Upside | -75.1% - 1170.5% | 46.1% |