The Discounted Cash Flow (DCF) valuation of Harley-Davidson Inc (HOG) is 37.55 USD. With the latest stock price at 20.33 USD, the upside of Harley-Davidson Inc based on DCF is 84.7%.
Based on the latest price of 20.33 USD and our DCF valuation, Harley-Davidson Inc (HOG) is a buy. buying HOG stocks now will result in a potential gain of 84.7%.
| Range | Selected | |
| WACC / Discount Rate | 6.0% - 10.7% | 8.4% |
| Long-term Growth Rate | 0.0% - 1.0% | 0.5% |
| Fair Price | 27.42 - 59.40 | 37.55 |
| Upside | 34.9% - 192.2% | 84.7% |