The Discounted Cash Flow (DCF) valuation of Harley-Davidson Inc (HOG) is 12.38 USD. With the latest stock price at 25.94 USD, the upside of Harley-Davidson Inc based on DCF is -52.3%.
Based on the latest price of 25.94 USD and our DCF valuation, Harley-Davidson Inc (HOG) is a sell. selling HOG stocks now will result in a potential gain of 52.3%.
| Range | Selected | |
| WACC / Discount Rate | 5.1% - 13.9% | 9.5% |
| Long-term Growth Rate | 2.0% - 4.0% | 3.0% |
| Fair Price | (10.19) - 255.87 | 12.38 |
| Upside | -139.3% - 886.4% | -52.3% |