The Discounted Cash Flow (DCF) valuation of Harley-Davidson Inc (HOG) is 12.18 USD. With the latest stock price at 24.30 USD, the upside of Harley-Davidson Inc based on DCF is -49.9%.
Based on the latest price of 24.30 USD and our DCF valuation, Harley-Davidson Inc (HOG) is a sell. selling HOG stocks now will result in a potential gain of 49.9%.
| Range | Selected | |
| WACC / Discount Rate | 5.1% - 13.9% | 9.5% |
| Long-term Growth Rate | 2.0% - 4.0% | 3.0% |
| Fair Price | (10.22) - 245.46 | 12.18 |
| Upside | -142.1% - 910.1% | -49.9% |