The WACC of Harley-Davidson Inc (HOG) is 9.5%.
| Range | Selected | |
| Cost of equity | 9.90% - 17.00% | 13.45% |
| Tax rate | 20.30% - 20.60% | 20.45% |
| Cost of debt | 4.00% - 15.60% | 9.80% |
| WACC | 5.2% - 13.8% | 9.5% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 1.3 | 2.17 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 9.90% | 17.00% |
| Tax rate | 20.30% | 20.60% |
| Debt/Equity ratio | 2.37 | 2.37 |
| Cost of debt | 4.00% | 15.60% |
| After-tax WACC | 5.2% | 13.8% |
| Selected WACC | 9.5% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for HOG:
cost_of_equity (13.45%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (1.3) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.