HOG
Harley-Davidson Inc
Price:  
19.47 
USD
Volume:  
4,016,304.00
United States | Automobiles
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HOG Fair Value

288.86 %
Upside

What is the fair value of HOG?

As of 2026-03-28, the Fair Value of Harley-Davidson Inc (HOG) is 75.71 USD. This value is based on the Peter Lynch's Fair Value formula. With the current market price of 19.47 USD, the upside of Harley-Davidson Inc is 288.86%.

Is HOG a good investment?

With the market price of 19.47 USD and our fair value calculation, Harley-Davidson Inc (HOG) is a good investment. Investing in HOG stocks now will result in a potential gain of 288.86%.

19.47 USD
Stock Price
75.71 USD
Fair Price
FAIR VALUE CALCULATION

HOG Fair Value

Peter Lynch's formula is:

HOG Fair Value
= Earnings Growth Rate x TTM EPS
HOG Fair Value
= 25.00 x 3.03
HOG Fair Value
= 75.71

The earnings growth rate we use in the formula is the average growth rate of net income/earnings over the last 5 years. If the average growth rate is smaller than 5%, we set it to 5%. If it is larger than 25%, we set it to 25%. If the TTM EPS is negative, Peter Lynch Fair Value's result can be unreliable.

Historical Earnings
2021-12-31 2022-12-31 2023-12-31 2024-12-31 2025-12-31 5Y Avg
Net income 650.00 741.40 706.59 455.36 338.74 578.42
YoY growth 49,900.00% 14.06% -4.70% -35.56% -25.61% 9,969.64%

HOG Fair Value - Key Data

Market Cap (mil) 2,177.72
P/E 6.43x
Forward P/E 5.71x
EPS 3.03
Avg earnings growth rate 9,969.64%
TTM earnings 338.74