HOG
Harley-Davidson Inc
Price:  
29.12 
USD
Volume:  
1,292,111.00
United States | Automobiles
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HOG Intrinsic Value

16.50 %
Upside

What is the intrinsic value of HOG?

As of 2025-09-02, the Intrinsic Value of Harley-Davidson Inc (HOG) is 33.94 USD. This HOG valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 29.12 USD, the upside of Harley-Davidson Inc is 16.50%.

The range of the Intrinsic Value is 0.65 - 429.14 USD

Is HOG undervalued or overvalued?

Based on its market price of 29.12 USD and our intrinsic valuation, Harley-Davidson Inc (HOG) is undervalued by 16.50%.

29.12 USD
Stock Price
33.94 USD
Intrinsic Value
Intrinsic Value Details

HOG Intrinsic Value - Valuation Summary

Range Selected Upside
a
DCF (Growth 5y) 0.65 - 429.14 33.94 16.5%
DCF (Growth 10y) 6.25 - 466.35 42.66 46.5%
DCF (EBITDA 5y) 10.53 - 51.75 24.94 -14.4%
DCF (EBITDA 10y) 12.80 - 80.82 35.66 22.5%
Fair Value 49.94 - 49.94 49.94 71.51%
P/E 30.13 - 49.54 34.80 19.5%
EV/EBITDA (18.85) - 12.26 (4.99) -117.2%
EPV (4.34) - 72.77 34.22 17.5%
DDM - Stable 13.18 - 36.66 24.92 -14.4%
DDM - Multi 43.56 - 92.90 59.17 103.2%

HOG Intrinsic Value - Key Valuation Metrics

Market Cap (mil) 3,539.54
Beta 0.81
Outstanding shares (mil) 121.55
Enterprise Value (mil) 8,806.61
Market risk premium 4.60%
Cost of Equity 10.76%
Cost of Debt 12.43%
WACC 10.17%