As of 2026-03-22, the Intrinsic Value of Harley-Davidson Inc (HOG) is 37.68 USD. This HOG valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 17.58 USD, the upside of Harley-Davidson Inc is 114.30%.
The range of the Intrinsic Value is 27.46 - 59.83 USD
Based on its market price of 17.58 USD and our intrinsic valuation, Harley-Davidson Inc (HOG) is undervalued by 114.30%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 27.46 - 59.83 | 37.68 | 114.3% |
| DCF (Growth 10y) | 28.31 - 59.27 | 38.17 | 117.1% |
| DCF (EBITDA 5y) | 30.52 - 38.55 | 33.94 | 93.0% |
| DCF (EBITDA 10y) | 31.32 - 44.69 | 37.00 | 110.4% |
| Fair Value | 75.71 - 75.71 | 75.71 | 330.67% |
| P/E | 41.12 - 57.84 | 48.30 | 174.8% |
| EV/EBITDA | 31.57 - 41.53 | 37.61 | 113.9% |
| EPV | 42.74 - 76.06 | 59.40 | 237.9% |
| DDM - Stable | 13.27 - 31.31 | 22.29 | 26.8% |
| DDM - Multi | 15.74 - 30.62 | 20.94 | 19.1% |
| Market Cap (mil) | 1,966.32 |
| Beta | 0.89 |
| Outstanding shares (mil) | 111.85 |
| Enterprise Value (mil) | 1,841.60 |
| Market risk premium | 4.60% |
| Cost of Equity | 12.84% |
| Cost of Debt | 6.72% |
| WACC | 8.33% |