The Discounted Cash Flow (DCF) valuation of Herc Holdings Inc (HRI) is (13.26) USD. With the latest stock price at 132.12 USD, the upside of Herc Holdings Inc based on DCF is -110.0%.
Based on the latest price of 132.12 USD and our DCF valuation, Herc Holdings Inc (HRI) is a sell. selling HRI stocks now will result in a potential gain of 110.0%.
Note: valuation result may not be accurate due to the company's negative earnings.
| Range | Selected | |
| WACC / Discount Rate | 7.2% - 10.8% | 9.0% |
| Long-term Growth Rate | 2.5% - 4.5% | 3.5% |
| Fair Price | (88.30) - 219.41 | (13.26) |
| Upside | -166.8% - 66.1% | -110.0% |