The WACC of Hertz Global Holdings Inc (HTZGQ) is 6.6%.
| Range | Selected | |
| Cost of equity | 17.60% - 26.30% | 21.95% | 
| Tax rate | 27.00% - 27.00% | 27.00% | 
| Cost of debt | 4.00% - 7.00% | 5.50% | 
| WACC | 5.0% - 8.2% | 6.6% | 
| Category | Low | High | 
| Long-term bond rate | 3.2% | 3.7% | 
| Equity market risk premium | 4.2% | 5.2% | 
| Adjusted beta | 3.4 | 4.22 | 
| Additional risk adjustments | 0.0% | 0.5% | 
| Cost of equity | 17.60% | 26.30% | 
| Tax rate | 27.00% | 27.00% | 
| Debt/Equity ratio | 5.9 | 5.9 | 
| Cost of debt | 4.00% | 7.00% | 
| After-tax WACC | 5.0% | 8.2% | 
| Selected WACC | 6.6% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for HTZGQ:
cost_of_equity (21.95%) = risk_free_rate (3.45%) + equity_risk_premium (4.70%) * adjusted_beta (3.4) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.