The Discounted Cash Flow (DCF) valuation of ITV PLC (ITV.L) is 131.49 GBP. With the latest stock price at 76.10 GBP, the upside of ITV PLC based on DCF is 72.8%.
Based on the latest price of 76.10 GBP and our DCF valuation, ITV PLC (ITV.L) is a buy. buying ITV.L stocks now will result in a potential gain of 72.8%.
| Range | Selected | |
| WACC / Discount Rate | 8.3% - 11.0% | 9.6% |
| Long-term Growth Rate | 0.0% - 1.0% | 0.5% |
| Fair Price | 110.04 - 163.73 | 131.49 |
| Upside | 44.6% - 115.2% | 72.8% |