The Discounted Cash Flow (DCF) valuation of ITV PLC (ITV.L) is 143.32 GBP. With the latest stock price at 79.95 GBP, the upside of ITV PLC based on DCF is 79.3%.
Based on the latest price of 79.95 GBP and our DCF valuation, ITV PLC (ITV.L) is a buy. buying ITV.L stocks now will result in a potential gain of 79.3%.
| Range | Selected | |
| WACC / Discount Rate | 8.4% - 11.0% | 9.7% |
| Long-term Growth Rate | 0.0% - 1.0% | 0.5% |
| Fair Price | 121.33 - 175.71 | 143.32 |
| Upside | 51.8% - 119.8% | 79.3% |