The WACC of ITV PLC (ITV.L) is 8.5%.
| Range | Selected | |
| Cost of equity | 7.90% - 11.90% | 9.90% |
| Tax rate | 11.80% - 13.30% | 12.55% |
| Cost of debt | 4.50% - 4.70% | 4.60% |
| WACC | 7.0% - 10.0% | 8.5% |
| Category | Low | High |
| Long-term bond rate | 4.0% | 4.5% |
| Equity market risk premium | 6.0% | 7.0% |
| Adjusted beta | 0.66 | 0.99 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.90% | 11.90% |
| Tax rate | 11.80% | 13.30% |
| Debt/Equity ratio | 0.32 | 0.32 |
| Cost of debt | 4.50% | 4.70% |
| After-tax WACC | 7.0% | 10.0% |
| Selected WACC | 8.5% | |