The Discounted Cash Flow (DCF) valuation of Coca-Cola Co (KO) is 78.97 USD. With the latest stock price at 71.77 USD, the upside of Coca-Cola Co based on DCF is 10%.

Is Coca-Cola a buy or a sell?

Based on the latest price of 71.77 USD and our DCF valuation, Coca-Cola Co (KO) is a buy. Buying Coca-Cola stocks now will result in a potential gain of 10%.

	Range	Selected
WACC / Discount Rate	5.5% - 7.2%	6.3%
Long-term Growth Rate	2.0% - 4.0%	3.0%
Fair Price	48.94 - 186.05	78.97
Upside	-31.8% - 159.2%	10.0%

71.77 USD

Stock Price

78.97 USD

Fair Price

REVENUE & EXPENSES

CAPEX

D&A

WORKING CAPITAL

TERMINAL VALUE

Coca-Cola DCF Valuation: Revenue & Expenses Forecast

(USD in millions)		Projections

	12-2024	12-2025	12-2026	12-2027	12-2028	12-2029

Revenue	47,061	46,349	49,860	53,762	58,080	62,077
% Growth	3%	-2%	8%	8%	8%	7%

Cost of goods sold	(18,324)	(17,144)	(17,521)	(17,948)	(18,420)	(18,703)
% of Revenue	39%	37%	35%	33%	32%	30%

Selling, G&A expenses	(14,582)	(14,361)	(15,449)	(16,658)	(17,996)	(19,235)
% of Revenue	31%	31%	31%	31%	31%	31%

Research & Development	0	0	0	0	0	0
% of Revenue	0%	0%	0%	0%	0%	0%

Net interest & other expenses	(1,069)	(1,053)	(1,133)	(1,221)	(1,319)	(1,410)
% of Revenue	2%	2%	2%	2%	2%	2%

Tax expense	(2,437)	(2,568)	(2,934)	(3,340)	(3,789)	(4,233)
Tax rate	19%	19%	19%	19%	19%	19%

Net profit	10,649	11,222	12,823	14,595	16,556	18,497
% Margin	23%	24%	26%	27%	29%	30%