The Discounted Cash Flow (DCF) valuation of Kroger Co (KR) is 71.22 USD. With the latest stock price at 54.27 USD, the upside of Kroger Co based on DCF is 31.2%.
| Range | Selected | |
| WACC / Discount Rate | 4.9% - 7.0% | 5.9% |
| Long-term Growth Rate | 1.0% - 3.0% | 2.0% |
| Fair Price | 43.71 - 158.42 | 71.22 |
| Upside | -19.5% - 191.9% | 31.2% |