The Discounted Cash Flow (DCF) valuation of Kroger Co (KR) is 68.20 USD. With the latest stock price at 60.73 USD, the upside of Kroger Co based on DCF is 12.3%.
| Range | Selected | |
| WACC / Discount Rate | 5.4% - 6.8% | 6.1% |
| Long-term Growth Rate | 1.0% - 3.0% | 2.0% |
| Fair Price | 45.95 - 121.87 | 68.20 |
| Upside | -24.3% - 100.7% | 12.3% |