The Discounted Cash Flow (DCF) valuation of Kroger Co (KR) is 69.14 USD. With the latest stock price at 52.30 USD, the upside of Kroger Co based on DCF is 32.2%.
| Range | Selected | |
| WACC / Discount Rate | 5.0% - 7.1% | 6.0% |
| Long-term Growth Rate | 1.0% - 3.0% | 2.0% |
| Fair Price | 42.68 - 150.72 | 69.14 |
| Upside | -18.4% - 188.2% | 32.2% |