The Discounted Cash Flow (DCF) valuation of Kroger Co (KR) is 83.60 USD. With the latest stock price at 69.50 USD, the upside of Kroger Co based on DCF is 20.3%.
Based on the latest price of 69.50 USD and our DCF valuation, Kroger Co (KR) is a buy. buying Kroger stocks now will result in a potential gain of 20.3%.
| Range | Selected | |
| WACC / Discount Rate | 5.3% - 6.8% | 6.1% |
| Long-term Growth Rate | 0.5% - 1.5% | 1.0% |
| Fair Price | 64.38 - 115.32 | 83.60 |
| Upside | -7.4% - 65.9% | 20.3% |