The Discounted Cash Flow (DCF) valuation of Kroger Co (KR) is 82.82 USD. With the latest stock price at 71.73 USD, the upside of Kroger Co based on DCF is 15.5%.
Based on the latest price of 71.73 USD and our DCF valuation, Kroger Co (KR) is a buy. buying Kroger stocks now will result in a potential gain of 15.5%.
| Range | Selected | |
| WACC / Discount Rate | 5.3% - 7.1% | 6.2% |
| Long-term Growth Rate | 0.5% - 1.5% | 1.0% |
| Fair Price | 62.46 - 118.14 | 82.82 |
| Upside | -12.9% - 64.7% | 15.5% |