The WACC of Kroger Co (KR) is 6.0%.
| Range | Selected | |
| Cost of equity | 5.70% - 7.70% | 6.70% |
| Tax rate | 22.90% - 23.30% | 23.10% |
| Cost of debt | 4.10% - 4.50% | 4.30% |
| WACC | 5.1% - 6.8% | 6.0% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.39 | 0.51 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 5.70% | 7.70% |
| Tax rate | 22.90% | 23.30% |
| Debt/Equity ratio | 0.26 | 0.26 |
| Cost of debt | 4.10% | 4.50% |
| After-tax WACC | 5.1% | 6.8% |
| Selected WACC | 6.0% | |