As of 2025-07-10, the Intrinsic Value of Kroger Co (KR) is 83.33 USD. This Kroger valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 70.26 USD, the upside of Kroger Co is 18.6%.

The range of the Intrinsic Value is 62.78 - 119.09 USD.

Is Kroger undervalued or overvalued?

Based on its market price of 70.26 USD and our intrinsic valuation, Kroger Co (KR) is undervalued by 18.6%.

70.26 USD

Stock Price

83.33 USD

Intrinsic Value

Intrinsic Value Details

Kroger Intrinsic Value - Valuation Summary

	Range	Selected	Upside
a
DCF (Growth Exit 5Y)	62.78 - 119.09	83.33	18.6%
DCF (Growth Exit 10Y)	76.81 - 139.43	99.74	42.0%
DCF (EBITDA Exit 5Y)	55.82 - 84.7	69.53	-1.0%
DCF (EBITDA Exit 10Y)	70.3 - 105.35	86.48	23.1%
Peter Lynch Fair Value	60.05 - 60.05	60.05	-14.53%
P/E Multiples	66.86 - 83.33	74.80	6.5%
EV/EBITDA Multiples	41.38 - 69.18	58.23	-17.1%
Earnings Power Value	86.91 - 123.35	105.13	49.6%
Dividend Discount Model - Stable	35.65 - 78.58	57.12	-18.7%
Dividend Discount Model - Multi Stages	48.59 - 83.49	61.44	-12.6%

Kroger Intrinsic Value - Peers Comparison

	Range	Selected	Upside
a
Caseys General Stores Inc	472.14 - 779.84	590.03	13.0%
Metro Inc	147.67 - 494.11	229.56	116.4%
Sprouts Farmers Market Inc	130.32 - 322.28	183.00	14.6%
Albertsons Companies Inc	20.93 - 36.42	27.10	21.3%
Weis Markets Inc	55.98 - 92.09	68.92	-7.5%
North West Company Inc	49.06 - 141.44	73.20	50.0%
Ingles Markets Inc	59.34 - 95.36	73.38	10.7%
Natural Grocers By Vitamin Cottage Inc	21.78 - 36.3	27.18	-29.9%
Village Super Market Inc	38.18 - 59.23	46.16	25.0%
Tallinna Kaubamaja Grupp AS	8.17 - 17.68	11.70	24.5%

Kroger Intrinsic Value - Key Valuation Metrics

Market Cap (mil)	46,783
Beta	0.04
Outstanding shares (mil)	666
Enterprise Value (mil)	59,990

Market risk premium	5.1%
Cost of Equity	7.25%
Cost of Debt	4.4%
WACC	6.2%