As of 2026-04-02, the Intrinsic Value of Kroger Co (KR) is 339.72 USD. This Kroger valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 70.54 USD, the upside of Kroger Co is 381.60%.
The range of the Intrinsic Value is 217.39 - 752.94 USD
Based on its market price of 70.54 USD and our intrinsic valuation, Kroger Co (KR) is undervalued by 381.60%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 217.39 - 752.94 | 339.72 | 381.6% |
| DCF (Growth 10y) | 289.07 - 931.53 | 436.76 | 519.2% |
| DCF (EBITDA 5y) | 129.43 - 159.77 | 148.44 | 110.4% |
| DCF (EBITDA 10y) | 192.61 - 245.00 | 221.82 | 214.5% |
| Fair Value | 6.00 - 6.00 | 6.00 | -91.50% |
| P/E | 19.52 - 74.33 | 46.92 | -33.5% |
| EV/EBITDA | 23.66 - 59.97 | 40.98 | -41.9% |
| EPV | 84.33 - 128.53 | 106.43 | 50.9% |
| DDM - Stable | 14.33 - 49.51 | 31.92 | -54.8% |
| DDM - Multi | 195.41 - 487.15 | 274.77 | 289.5% |
| Market Cap (mil) | 46,415.32 |
| Beta | -0.34 |
| Outstanding shares (mil) | 658.00 |
| Enterprise Value (mil) | 60,469.32 |
| Market risk premium | 4.60% |
| Cost of Equity | 6.02% |
| Cost of Debt | 5.74% |
| WACC | 5.63% |