The Discounted Cash Flow (DCF) valuation of Lamar Advertising Co (LAMR) is 114.85 USD. With the latest stock price at 120.47 USD, the upside of Lamar Advertising Co based on DCF is -4.7%.
| Range | Selected | |
| WACC / Discount Rate | 6.5% - 9.0% | 7.8% |
| Long-term Growth Rate | 2.0% - 4.0% | 3.0% |
| Fair Price | 71.48 - 233.86 | 114.85 |
| Upside | -40.7% - 94.1% | -4.7% |