The WACC of Lamar Advertising Co (LAMR) is 7.8%.
| Range | Selected | |
| Cost of equity | 7.20% - 9.80% | 8.50% |
| Tax rate | 1.90% - 2.10% | 2.00% |
| Cost of debt | 4.30% - 6.10% | 5.20% |
| WACC | 6.5% - 9.0% | 7.8% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.72 | 0.88 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.20% | 9.80% |
| Tax rate | 1.90% | 2.10% |
| Debt/Equity ratio | 0.27 | 0.27 |
| Cost of debt | 4.30% | 6.10% |
| After-tax WACC | 6.5% | 9.0% |
| Selected WACC | 7.8% | |