LAMR
Lamar Advertising Co
Price:  
115.93 
USD
Volume:  
815,359.00
United States | Equity Real Estate Investment Trusts (REITs)
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LAMR WACC - Weighted Average Cost of Capital

The WACC of Lamar Advertising Co (LAMR) is 7.0%.

The Cost of Equity of Lamar Advertising Co (LAMR) is 7.45%.
The Cost of Debt of Lamar Advertising Co (LAMR) is 5.25%.

Range Selected
Cost of equity 6.50% - 8.40% 7.45%
Tax rate 1.90% - 2.10% 2.00%
Cost of debt 4.40% - 6.10% 5.25%
WACC 6.1% - 7.9% 7.0%
WACC

LAMR WACC calculation

Category Low High
Long-term bond rate 3.9% 4.4%
Equity market risk premium 4.6% 5.6%
Adjusted beta 0.58 0.63
Additional risk adjustments 0.0% 0.5%
Cost of equity 6.50% 8.40%
Tax rate 1.90% 2.10%
Debt/Equity ratio 0.27 0.27
Cost of debt 4.40% 6.10%
After-tax WACC 6.1% 7.9%
Selected WACC 7.0%

LAMR's CAPM model and how its cost of Equity is calculated

The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.

This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.

Here’s how we figure out the cost of equity for LAMR:

cost_of_equity (7.45%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (0.58) + risk_adjustments (0.25%)

We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.