The Discounted Cash Flow (DCF) valuation of MediaAlpha Inc (MAX) is 9.31 USD. With the latest stock price at 11.21 USD, the upside of MediaAlpha Inc based on DCF is -16.9%.
| Range | Selected | |
| WACC / Discount Rate | 5.4% - 7.2% | 6.3% |
| Long-term Growth Rate | 3.0% - 5.0% | 4.0% |
| Fair Price | 4.10 - 68.39 | 9.31 |
| Upside | -63.4% - 510.1% | -16.9% |