The WACC of MediaAlpha Inc (MAX) is 8.3%.
| Range | Selected | |
| Cost of equity | 7.50% - 10.80% | 9.15% |
| Tax rate | 8.70% - 11.90% | 10.30% |
| Cost of debt | 5.30% - 5.60% | 5.45% |
| WACC | 7.0% - 9.7% | 8.3% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.79 | 1.06 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.50% | 10.80% |
| Tax rate | 8.70% | 11.90% |
| Debt/Equity ratio | 0.24 | 0.24 |
| Cost of debt | 5.30% | 5.60% |
| After-tax WACC | 7.0% | 9.7% |
| Selected WACC | 8.3% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for MAX:
cost_of_equity (9.15%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (0.79) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.