The WACC of MediaAlpha Inc (MAX) is 6.3%.
| Range | Selected | |
| Cost of equity | 5.50% - 7.40% | 6.45% |
| Tax rate | 6.60% - 11.90% | 9.25% |
| Cost of debt | 5.10% - 7.50% | 6.30% |
| WACC | 5.4% - 7.2% | 6.3% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.36 | 0.45 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 5.50% | 7.40% |
| Tax rate | 6.60% | 11.90% |
| Debt/Equity ratio | 0.24 | 0.24 |
| Cost of debt | 5.10% | 7.50% |
| After-tax WACC | 5.4% | 7.2% |
| Selected WACC | 6.3% | |