The WACC of MediaAlpha Inc (MAX) is 8.3%.
| Range | Selected | |
| Cost of equity | 7.50% - 10.80% | 9.15% |
| Tax rate | 8.70% - 11.90% | 10.30% |
| Cost of debt | 5.60% - 7.00% | 6.30% |
| WACC | 6.9% - 9.7% | 8.3% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.79 | 1.07 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.50% | 10.80% |
| Tax rate | 8.70% | 11.90% |
| Debt/Equity ratio | 0.31 | 0.31 |
| Cost of debt | 5.60% | 7.00% |
| After-tax WACC | 6.9% | 9.7% |
| Selected WACC | 8.3% | |