As of 2025-11-23, the Fair Value of MediaAlpha Inc (MAX) is -0.09 USD. This value is based on the Peter Lynch's Fair Value formula. With the current market price of 11.86 USD, the upside of MediaAlpha Inc is -100.74%.
With the market price of 11.86 USD and our fair value calculation, MediaAlpha Inc (MAX) is not a good investment. Investing in MAX stocks now will result in a potential loss of 100.74%.
Note: valuation result may not be accurate due to the company's negative EPS.
Peter Lynch's formula is:
The earnings growth rate we use in the formula is the average growth rate of net income/earnings over the last 5 years. If the average growth rate is smaller than 5%, we set it to 5%. If it is larger than 25%, we set it to 25%. If the TTM EPS is negative, Peter Lynch Fair Value's result can be unreliable.
| Historical Earnings | ||||||
| 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 5Y Avg | |
| Net income | 14.80 | -5.30 | -57.70 | -40.42 | 16.63 | -14.40 |
| YoY growth | -16.85% | -135.81% | -988.68% | 29.95% | 141.14% | -194.05% |
| Market Cap (mil) | 767.46 |
| P/E | |
| Forward P/E | 20.51x |
| EPS | -0.02 |
| Avg earnings growth rate | -194.05% |
| TTM earnings | -1.14 |