What is the intrinsic value of MAX?
As of 2026-03-26, the Intrinsic Value of MediaAlpha Inc (MAX) is
1.99 USD. This MAX valuation is based on the model Peter Lynch Fair Value.
With the current market price of 9.44 USD, the upside of MediaAlpha Inc is
-78.96%.
Is MAX undervalued or overvalued?
Based on its market price of 9.44 USD and our intrinsic valuation, MediaAlpha Inc (MAX) is overvalued by 78.96%.
MAX Intrinsic Value - Valuation Summary
|
Range |
Selected |
Upside |
| a |
| DCF (Growth 5y) |
(13.75) - (6.62) |
(8.38) |
-188.8% |
| DCF (Growth 10y) |
(4.92) - (7.28) |
(5.53) |
-158.6% |
| DCF (EBITDA 5y) |
(5.06) - (6.03) |
(1,234.50) |
-123450.0% |
| DCF (EBITDA 10y) |
(4.54) - (5.04) |
(1,234.50) |
-123450.0% |
| Fair Value |
1.99 - 1.99 |
1.99 |
-78.96% |
| P/E |
3.73 - 8.93 |
5.70 |
-39.6% |
| EV/EBITDA |
(9.23) - (8.79) |
(8.67) |
-191.9% |
| EPV |
1.41 - 2.90 |
2.15 |
-77.2% |
| DDM - Stable |
2.91 - 11.00 |
6.96 |
-26.3% |
| DDM - Multi |
(3.29) - (10.18) |
(5.03) |
-153.3% |
MAX Intrinsic Value - Key Valuation Metrics
| Market Cap (mil) |
608.88 |
| Beta |
1.43 |
| Outstanding shares (mil) |
64.50 |
| Enterprise Value (mil) |
715.41 |
| Market risk premium |
4.60% |
| Cost of Equity |
9.90% |
| Cost of Debt |
6.74% |
| WACC |
8.91% |