As of 2025-07-12, the Intrinsic Value of MediaAlpha Inc (MAX) is 26.20 USD. This MAX valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 10.34 USD, the upside of MediaAlpha Inc is 153.40%.
The range of the Intrinsic Value is 17.63 - 51.14 USD
Based on its market price of 10.34 USD and our intrinsic valuation, MediaAlpha Inc (MAX) is undervalued by 153.40%.
| Range | Selected | Upside | |
| a | |||
| DCF (Growth 5y) | 17.63 - 51.14 | 26.20 | 153.4% |
| DCF (Growth 10y) | 22.41 - 61.22 | 32.43 | 213.7% |
| DCF (EBITDA 5y) | 11.64 - 18.61 | 15.30 | 48.0% |
| DCF (EBITDA 10y) | 16.57 - 26.00 | 21.18 | 104.8% |
| Fair Value | 1.17 - 1.17 | 1.17 | -88.68% |
| P/E | 3.40 - 8.68 | 5.97 | -42.3% |
| EV/EBITDA | 5.32 - 12.92 | 8.53 | -17.5% |
| EPV | (1.15) - (1.03) | (1.09) | -110.6% |
| DDM - Stable | 1.88 - 6.82 | 4.35 | -57.9% |
| DDM - Multi | 10.55 - 30.91 | 15.88 | 53.6% |
| Market Cap (mil) | 697.64 |
| Beta | 0.75 |
| Outstanding shares (mil) | 67.47 |
| Enterprise Value (mil) | 794.31 |
| Market risk premium | 4.60% |
| Cost of Equity | 9.39% |
| Cost of Debt | 5.46% |
| WACC | 8.54% |