MAX
MediaAlpha Inc
Price:  
8.07 
USD
Volume:  
451,225.00
United States | Interactive Media & Services
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MAX Intrinsic Value

198.50 %
Upside

What is the intrinsic value of MAX?

As of 2025-04-24, the Intrinsic Value of MediaAlpha Inc (MAX) is 24.09 USD. This MAX valuation is based on the model Discounted Cash Flows (Growth Exit 5Y). With the current market price of 8.07 USD, the upside of MediaAlpha Inc is 198.50%.

The range of the Intrinsic Value is 16.05 - 47.81 USD

Is MAX undervalued or overvalued?

Based on its market price of 8.07 USD and our intrinsic valuation, MediaAlpha Inc (MAX) is undervalued by 198.50%.

8.07 USD
Stock Price
24.09 USD
Intrinsic Value
Intrinsic Value Details

MAX Intrinsic Value - Valuation Summary

Range Selected Upside
a
DCF (Growth 5y) 16.05 - 47.81 24.09 198.5%
DCF (Growth 10y) 20.82 - 58.42 30.42 276.9%
DCF (EBITDA 5y) 11.24 - 16.13 13.03 61.5%
DCF (EBITDA 10y) 15.98 - 23.32 18.79 132.9%
Fair Value 1.23 - 1.23 1.23 -84.73%
P/E 3.45 - 7.74 5.30 -34.3%
EV/EBITDA 4.03 - 8.76 6.04 -25.2%
EPV (1.48) - (1.36) (1.42) -117.6%
DDM - Stable 2.07 - 7.37 4.72 -41.5%
DDM - Multi 9.74 - 28.10 14.61 81.0%

MAX Intrinsic Value - Key Valuation Metrics

Market Cap (mil) 544.48
Beta 0.39
Outstanding shares (mil) 67.47
Enterprise Value (mil) 663.66
Market risk premium 4.60%
Cost of Equity 9.17%
Cost of Debt 6.30%
WACC 8.34%