The WACC of Moonpig Group PLC (MOON.L) is 9.4%.
| Range | Selected | |
| Cost of equity | 9.10% - 11.50% | 10.30% |
| Tax rate | 25.30% - 30.50% | 27.90% |
| Cost of debt | 5.10% - 6.40% | 5.75% |
| WACC | 8.3% - 10.5% | 9.4% |
| Category | Low | High |
| Long-term bond rate | 4.0% | 4.5% |
| Equity market risk premium | 6.0% | 7.0% |
| Adjusted beta | 0.85 | 0.93 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 9.10% | 11.50% |
| Tax rate | 25.30% | 30.50% |
| Debt/Equity ratio | 0.16 | 0.16 |
| Cost of debt | 5.10% | 6.40% |
| After-tax WACC | 8.3% | 10.5% |
| Selected WACC | 9.4% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for MOON.L:
cost_of_equity (10.30%) = risk_free_rate (4.25%) + equity_risk_premium (6.50%) * adjusted_beta (0.85) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.